Who said CIF was just for grannies? We gave this cleaning classic a Gen Z glow-up. At packed-out music festivals, we dropped the CIF Cleaning Station – a cheeky nod to vintage NYC shoe shiners, but with a fresh twist. Festivalgoers got their kicks polished 'til they sparkled like the stars on the main stage, snapped a pic, and flexed it on socials. The payoff? A CIF cleaning kit and major clout. The result? CIF went from shelf staple to festival favorite.