NERF’s In-Store Challenge Blasts into Action

NERF it to win it: Blast for rewards

NERF took over top toy stores with an eye-catching blast board that drew families in. Kids got kitted out with goggles, picked their blaster — Elite Jr. or Elite 2.0 — and took aim at colorful targets. The goal? Hit the smallest hole and unlock the biggest discount. The fun was all for the kids, but the savings were for the parents. A win-win moment before stepping into the store.

Kids took the shots, parents got the deals. A quick blast at the target wall meant instant discounts on NERF gear — ready to redeem in-store right after.

“Family-first and full of action — this NERF moment mixed play with purchase. Kids had a blast, parents scored savings. A perfect mix of fun and conversion.”